| Brand & Story | What inspired this cookbook? | |
| Target Audience | Who are you writing for? | |
| Title & Tagline | What’s the name and hook? | |
| Visuals | What kind of photos will you include? | |
| Social Media | Which platforms will you focus on? | |
| Collaborators | Who can help amplify your message? | |
| Launch Ideas | What will you do to celebrate the release? | |
| Feedback Loop | How will you gather reader input? |
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